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Keeping Biculturalism Alive in my Home
My life has always been about two languages, two cultures, and taking the best of each. I’m also an advertising strategic planner on accounts that serve the U.S. Hispanic community so understanding the dynamics of language and biculturalism is imperative in order to ensure brands speak to our consumers in a relevant and meaningful way. Having conducted many consumer research studies with Latina moms, one thing that impresses me is their desire to pass on their heritage and language to their kids, regardless of what their personal language preference is. They all aspire to raise bilingual and bicultural children. Oftentimes, I hear versions of stories that remind me of…
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Moms Make Really Good Strategic Planners
When I opened my eyes this morning, the first thought that entered my mind was that it’s Mother’s Day. A day about me, a day for me, and a day to relax and let everyone else take over. My older son gave me handmade paper flowers in a beautiful vase, and my little one gave me a small picture of a flower he drew…”thanks for everything that you do for us” was the sentiment. I feel lucky to have them and am grateful for the beautiful family my husband and I created. Motherhood is a job I take seriously and one that requires a lot of love, hugs, dedication,…
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I Want to be a Soccer Mom
The other day I attended some automotive focus groups, and one of the respondents said, “I don’t ever want to drive a mom car.” She was, of course referring to a mini-van and the lifestyle that goes with it…a soccer mom, if you will. She was probably visualizing a hurried mom, wearing yoga pants, loading sports gear into her car, chauffeuring a million kids, a toddler screaming, not wanting to be seated, food crumbs all over the place, and mom frantically driving from place to place taking her kids to different activities….whoosh, just typing that made me all frenzy! This got me thinking, at what point, did soccer mom turn…
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Am I Having the Opposite of a Mid-Life Crisis?
On a daily basis I find myself thinking how great life is for me right now. At 45 I can say that I am where I always wanted to be. I’m happy where I’m at as a woman, a wife, a mom, a daughter, and a professional. Many people around this age start getting all mid-life crisis-y and the media doesn’t help, always obsessing over youth. I actually feel younger and more energetic now than I did in my 30s, perhaps because my kids are more independent, fun, and can hold interesting conversations. As a matter of fact, I feel like I’m having the opposite of a mid-life crisis. Is…
