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I’m a Quitter
I grew up most of my life hearing “don’t be a quitter” but quitting is not always negative and at times in life, quitting is necessary in order to evolve and change. “Quitting is leading too.” – Nelson Mandela Today, in my mid 40’s, I quit life as I routinely know it… for a new life to pursue my dreams. Today I quit the comfort of a steady paycheck… for the opportunity to earn every penny doing what I was meant to do. Today I quit relying on others for my career development… to shape the career I have always wanted. Today I quit thinking that life as an “entrepreneur”…
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What My Boys Are Teaching Me About the Media Landscape
As of lately I have become fascinated with Generation Z and learning everything I can about them. Having two members of that generation in my home has afforded me a wealth of knowledge that marketers pay a lot of money for. My latest obsession has to do with their media consumption preferences and behaviors. With my kids on summer break, this allows more time to observe their behavior in this arena because once school starts, they get very little, if any, time with media and electronics during the week. I can honestly say that if I removed our 50-inch flat screen TV from our home, they probably would not…
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Keeping Biculturalism Alive in my Home
My life has always been about two languages, two cultures, and taking the best of each. I’m also an advertising strategic planner on accounts that serve the U.S. Hispanic community so understanding the dynamics of language and biculturalism is imperative in order to ensure brands speak to our consumers in a relevant and meaningful way. Having conducted many consumer research studies with Latina moms, one thing that impresses me is their desire to pass on their heritage and language to their kids, regardless of what their personal language preference is. They all aspire to raise bilingual and bicultural children. Oftentimes, I hear versions of stories that remind me of…
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Moms Make Really Good Strategic Planners
When I opened my eyes this morning, the first thought that entered my mind was that it’s Mother’s Day. A day about me, a day for me, and a day to relax and let everyone else take over. My older son gave me handmade paper flowers in a beautiful vase, and my little one gave me a small picture of a flower he drew…”thanks for everything that you do for us” was the sentiment. I feel lucky to have them and am grateful for the beautiful family my husband and I created. Motherhood is a job I take seriously and one that requires a lot of love, hugs, dedication,…
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I Want to be a Soccer Mom
The other day I attended some automotive focus groups, and one of the respondents said, “I don’t ever want to drive a mom car.” She was, of course referring to a mini-van and the lifestyle that goes with it…a soccer mom, if you will. She was probably visualizing a hurried mom, wearing yoga pants, loading sports gear into her car, chauffeuring a million kids, a toddler screaming, not wanting to be seated, food crumbs all over the place, and mom frantically driving from place to place taking her kids to different activities….whoosh, just typing that made me all frenzy! This got me thinking, at what point, did soccer mom turn…
